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Flower business all set to bloom across Trichy

The Srirangam wholesale flower market in Trichy, known for its famous garlands, is gearing up for an increase in flower sales from the start of the Navaratri festival that is round the corner. Flower sales saw a decline during the Tamil month 'Purattaasi' when no temple festival and auspicious functions take place at homes. Interestingly, there is always a demand for flowers irrespective of rate.
This flower market has been satisfying the needs of people for many decades. Flowers like Jasmine, Champanki, Chrysanthemum, wild jasmine and Pichi are made available for making garlands to offer to deities. Srirangam garlands are unique for their precision. These garlands are made using banana tree fibre by tying Viruchi (red), Champak (white) and Maruvam or Thulasi or Saamanthi (white) flowers.

Even though the garlands are usually made with these flowers in all places, Srirangam garlands are welcomed for their quality.
However, flower sales have not been impressive in the current month as it is considered inauspicious to hold festivals in temples and functions at homes. Hence the flower price is under control as of now. But it is expected to skyrocket once Navarathri begins on October 16.
"Wholesalers in the market are receiving flowers from Ettarai, Thoppu, Kuzhumani and Mannachanallur in Trichy district as well as from Salem and Bangalore. We are getting Rs 150 to Rs 200 for 1 kg of Jasmine. People can now get Jasmine for Rs 10 per 100 buds. But the price would go up shortly. A kg of Jasmine will cost Rs 1,000 approximately during Navaratri. Likewise, the rate of other varieties of flowers would also be hiked. Nevertheless, people, especially women, love to wear them," said P Arunachalam, a flower vendor from Srirangam.
He also said, "Though people always like flowers, cultivation in Trichy district has declined due to labour shortage in the fields. Since flowers are imported from Bangalore and Salem, we are able to do business. Moreover, there is always a demand in the market for Manoranjitham, Senbagam and Paarijatham flowers which are known for their fragrances."
A shop run by V Raju in the market brings pride to the Srirangam wholesale market as he has been supplying approximately 40 kg of 'Viruchi' flower to the Tirumala Tirupathi Devasthanam (TTD) for poojas daily. In addition to that, as many as 30 specially designed 'Sigamani', 'Saligramam' and 'Thirubababaram' garlands are being sent to TTD twice a week.
"I am proud to send flowers from our shop in Srirangam to TTD for the past 10 years. We consider it virtuous to send flowers to Lord Venkatachalapathy," said Raju.
"Nowadays, most modern-day women refrain from wearing flowers. Flowers are being used for poojas as a large number of people prefer to go to temples in search of peace of mind. Many of them use flowers for decorations at home. Earlier, full moon day and new moon day were chosen for poojas. Of late, people are choosing 'Theipirai Ashtami' (the eighth day after the new moon day) as per instructions from astrologers. So, the market for flowers is always good," added Raju.

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