Good response to sale of buttermilk
The sachet contains 200 ml of buttermilk. It is priced at ₹ 7 a sachet. Besides selling the product at Aavin’s high tech parlours at Sembattu on Tiruchi-Pudukottai Road and at Palpannai on Tiruchi-Thanjavur Road, Aavin is marketing the sachets through its dealers and agents in Tiruchi, Karur, Ariyalur and Perambalur districts. The sales volume has suggested that it has become instant hit among the customers.
When the product was introduced a few weeks ago, it sold about 350 packets a day. It has crossed to 3,000 packets a day. The demand is increasing day by day.
“The response is excellent. It is mainly because of its quality and taste. It has created a group of customers,” says R. Ravikumar, Deputy General Manager, Tiruchi District Cooperative Milk Producers Union, Tiruchi. He said that the unique and correct mix of ingredients had made buttermilk a hit. Moreover, there was a change among people on soft drinks. More and more people were inclining towards Aavin products due to quality. Order for buttermilk from the agents had been on the rise. It had been decided to increase the production in accordance with the order.
Source:http://www.thehindu.com/news/cities/Tiruchirapalli/good-response-to-sale-of-buttermilk/article18575564.ece
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