A tune for Tiruchi
Rock Fort, Chatram Bus Stand, Mukkombu and paddy fields - a collage of
images floods the eye, as a catchy tune fills the ears. ‘Tucker Trichy’,
the official anthem of Tiruchi, released by Instant Creations and
Rustbucket gives denizens of the city something to unite around.
The audio track in Tamil with lyrics by Prakash Bhaskar, associate
director of the project, uses everyday language to communicate what
makers of the music video believe are elements that make the city proud.
“We’ve tried to cover all of Tiruchi’s key locations in our song,
particularly the famous temples and the buzz of activity around them,”
says Prakash. The makers have clearly made an attempt to move beyond
vestiges of the past as the video also features the city’s modern
amenities like hospitals, educational institutions and industries. The
symbols of a small city like the sherbet mixer and the pan shops form
part of the video.
“The voices behind Tucker Trichy include Deepika Theagarajan, the
grand-daughter of Tiruchi Loganathan, a pioneer of playback singer in
South India and Siva Rama Krishnan and Vishnu. Edwin, who was part of
the popular song ‘Anna Nagar Figures’, does the rap,” informs director
Deepak, who has two short films to his name. The video which seeks to
represent the key elements of the city is impressive, though the rural
side find only a few scenes to shine in, with stereotypes like
Jallikattu dominating. This is perhaps because Tucker Trichy is
cinematographer Isthiyaq Thariq’s very first venture. Credit must go to
him, however, for not forgetting natural attractions like Puliancholai.
“What has made the song a craze among the city youth is perhaps the
effective use of the internet as a marketing medium,” admits, Jude
Niranjan, the composer. Besides using it for promotion, the team has
harnessed the internet to get feedback. “The number of views is a key
determining factor for the quality of the production”.
RJ Saha of Hello FM, is the creative head of the project which was
supported by actor Sivakarthikeyan. Syed, managing director, funded the
project which was launched by district collector Jayashree Muralidharan,
recently.
What is striking is that such a concept has never appeared before, given
the city’s rich heritage and its centrality to Tamil Nadu- both as its
geographical heart and it’s aspirations to be the cultural heart. An
attempt has been made, and its makers hope it will act as a symbol for
the lovers of the city. As for the team, big things seem to be in store,
with an international Tamil album and short film in the making.
YouTube link: http://www.youtube.com/watch?v=axBp2oCOq0w
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