4D Treatre for Trichy
The city will have its first 4D' theatre in a week. The experience centre' named Funmax is being set up by Dynamic Dimensions India in Abirami Mall. The start-up company, which is setting up this theater, plans to launch two more such centers in Chennai.
4D as a technology is based on the 3D platform. It combines the effect of 3D movies by incorporating external physical effects like movement in seats and environmental enhancers like virtual fog, rain, lighting, air bubbles and smells in the movie watching experience. "This will enable audiences to have both visual and sensory experience and create a never before experience," the company said in a release. The technology provided by the company is sourced from the Israel-based Simnoa Technologies.
Dynamic Dimensions is also planning to open franchises in tier II and III towns in Tamil Nadu. "We are close to finalizing the franchisee agreements to set up similar theaters in Coimbatore, Trichy and Erode," said S Sivakumar, executive director of Dynamic Dimensions. He added, that each such experience center' which has a minimum of 30 seats costs around Rs 3 crore to set up. The company expects to break-even in two years.
4D as a technology is based on the 3D platform. It combines the effect of 3D movies by incorporating external physical effects like movement in seats and environmental enhancers like virtual fog, rain, lighting, air bubbles and smells in the movie watching experience. "This will enable audiences to have both visual and sensory experience and create a never before experience," the company said in a release. The technology provided by the company is sourced from the Israel-based Simnoa Technologies.
Dynamic Dimensions is also planning to open franchises in tier II and III towns in Tamil Nadu. "We are close to finalizing the franchisee agreements to set up similar theaters in Coimbatore, Trichy and Erode," said S Sivakumar, executive director of Dynamic Dimensions. He added, that each such experience center' which has a minimum of 30 seats costs around Rs 3 crore to set up. The company expects to break-even in two years.
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