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Spencer’s launches its largest store of Tamil Nadu in Trichy

Spencer’s Retail, one of India’s major multi-format retailers has launched its first largest store of the state of Tamil Nadu(TN) in Tiruchirapalli recently. Inaugurated by Samar Singh Sheikhawat, vice president, marketing and Atanu Batybal, vice president, Southern operations of Spencer’s Retail Limited, the store is sprawled over 12,000 sq ft and it is Spencer’s first large format store in Tiruchirapalli and 60th in Tamil Nadu.

Further, the company also plans to open three more large stores in the next eight to ten months focusing on cities like Coimbatore and Madurai. Commenting on the development, Samar singh Sheikhawat said, “We are delighted to be in Tiruchirapalli.Organised retail is gaining steam in India and upcoming cities like Tiruchirapalli would be center points of such growth. We see a huge potential in terms of favorable consumer segment that is keen on modern retail set-ups for their shopping, not only in the city but across the state of Tamil Nadu."

"We currently have 60 stores in Tamil Nadu(including the Trichy store) and planning about three more large stores in the next 8 - 10 months focusing on cities like Coimbatore and Madurai. Our stores will not only bring the best in terms of quality and price to our consumers, but also create ample direct and indirect employment opportunities for the local youths in the state."

The new 12000 sq ft store stocks merchandize in food and grocery, fresh fruits and vegetables, electrical, home and office essentials, basic wear and fashion accessories, toys and personal care. Imported food products and a broad choice in regional preferences are also available at the store. A specialty section on regional and international cuisines and organic foods counter, an extensive fish and meat counter, and variety of food take-away options promise to gratify every variant of the consumers’ shopping requirements. The store also has a refreshment and snacking zone providing a wide range of ready foods like fried & grilled chicken, chat varieties, ice creams, range of chocolates, pizzas, burgers and fresh bakery.

The store décor, designed by international retail brand and store design consultants gives an international ambience comprising modern day store fixtures, curved signages to provide zone identification and give visual relief, top of the line in-store navigational aids and state of art in-store communication elements ensuring the best overall shopping experience. Carefully selected wood veneers, vitrified tiles, specialized retail illumination, along with a combination of warm tones and white lighting, visual merchandising, feature displays and innovative merchandize presentation complement the warm and friendly.

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