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Brands leverage the passenger traffic at Coimbatore and Trichy Airports

Times OOH has recently acquired the advertising rights of Coimbatore and Tiruchirappalli (Trichy) International Airports. The media has been strategically placed at two of Tamil Nadu's high potential domestic and international travel hubs giving brands an excellent opportunity to advertise their product portfolio and enhance customer connect.
Being the 2nd largest airport in Tamil Nadu (in terms of passenger and cargo traffic), Coimbatore has witnessed a growth of 24.4 % YOY with the passenger traffic of 2.1 Million FY17.

The advertisement rights of the airport, were acquired in the month of June 2017 for a tenure of 10+ years. Times OOH has put a total of 60 Media units by far in an area of minimum 10,558 sq. ft. to cater to 100% travelling audience in locations with high dwell time. Type of formats to be found at the airport consists of Back-lit, Digital Screens network, Scrollers, Dropdowns, FSU, Front lit hoardings, Back lit hoardings, Iconic structure, Aerobridge, Trays branding, etc. These media units are proposed and approved by the respective Authorities, however, are expected to be installed and fully functional by November and December starting for Trichy & Coimbatore airports respectively. This allows a never-before opportunity for advertisers to target not just the itinerant Indian, but also, the NRI & global audience to get maximum brand visibility.
With a passenger traffic of 1.3 Million FY17, Trichy Airport is the 2rd largest International airport serving Tiruchirapalli (Tiruchirappalli) in the state of Tamil Nadu, India, catering to both International & Domestic passengers.
The advertisement rights of the airport, were acquired in the month of May 2017 for a tenure of 10+ years. With a total area of minimum 2460 sq. feet, it is the second largest airport in international passenger traffic after Chennai and third largest in terms of total passenger traffic next to Chennai and Coimbatore.

Times OOH has put a total number of 20 substantially large media units by far at the airport, the type of media formats of which are Back-lit, Scrollers, Dropdowns, FSU, Front lit hoardings, etc. Besides, the strategic positioning of Times OOH media units is one of the USPs for advertising at the airport giving maximum exposure to brands.
Speaking of the acquisition Mr. Sharath Chandra quoted, "Bagging the advertising rights of Trichy Airport is certainly a value addition to our airport media. Being the second largest airport in the international passenger traffic, Trichy has a lot of potential for brands to leverage the visibility of global audience. We have a head on media at the main departure entrance, check-in area, etc. catering to 100% departing audience so, the scope of advertising for both- Indian and International brands is huge!"

Various brands have already started advertising and utilizing the media units of these two airports. One of which is Marriot; the brand has occupied one of the largest media units (drop down site) of 30x10 sq. ft. The brand wanted to display the launch of its newest property which is very near to the airport, Fairfield Marriot. The campaign initiated in the month of Nov 2017 for a period of 2 months.
Besides, Renault has also taken a dropdown media site at the departures of Coimbatore airport. The size of the media is 20x10 sq. ft. Initiated in Oct, the month-long campaign shall run on the large format placed in area with high dwell time displaying the new launch of Captur.

For any other information, please contact:

Joieta Dutta
Email: joieta.dutta@timesgroup.com


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