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Tamil Nadu's tepid attitude to infrastructure takes wind out of tourism

Image result for trichy airport tourismThe steadily rising curve of foreign travellers exploring the state since 2014 does not really paint a happy picture of Tamil Nadu's tourism growth as it may appear to at first glance.Industry experts said the state tourism department is not keeping pace with an increasing number of international visitors by augmenting amenities.Inadequate basic infrastructure including wayside amenities for travellers, poorly structured promotion such as country-specific tour products and ineffective integration of stakeholders have together acted against expansion of the state's tourist base, tour operators said.Regular visits by ethnic Indians of Tamil origin, who form about 40% of all foreign travellers touring the state, are one of the major factor's that help sustain the state as a top-notch destination in the international tourist category , they noted.According to K Pandian, president of the state chapter of Indian Association of Tour Operators (IATO), lack of toilets and other public amenities along highways is one of the biggest bottlenecks to attracting international tourists."Authorities can even fix a tariff for using toilets but what is needed is hygienic, standardised restrooms. Unfortunately , toilets in the state, even at airports in Chennai or Trichy , are poorly maintained.Foreign tourists will turn brand ambassadors and promote our state among their peer groups, if they are satisfied with the fa cilities," Pandian said.Another problem is the lack of attention to promotion of Tamil Nadu as a tourism destination in other countries."The tourism department does not have a dedicated team o look exclusively at interna ional visitors. A tour package or aarupadai veedu' (the six abodes of Lord Muruga) could spark interest among overseas Tamils, especially those in Southeast Asian countries. 

We should have country-specific our programmes," Travel-XS ounder and CEO J Sethuraman aid.Culture and heritage are the core strengths of the state. But efforts to showcase them to the world have not generated any positive results. Despite the ASI in Tamil Nadu having sent dossiers of eight sites to be included on the list of world herit age sites in the past decade, none have made it to the draft Unesco list. 
Source: http://timesofindia.indiatimes.com/city/chennai/tamil-nadus-tepid-attitude-to-infrastructure-takes-wind-out-of-tourism/articleshow/59396582.cms

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